Project Overview
Avenged Sevenfold asked us to create a visual experience inspired and guided by absurdism and the search for meaning in life. The band wanted elements of surprise, intrigue, and even playful confusion, along with frequent reference to the amazing artworks of their friend and collaborator, Wes Lang.
AI background removal in Notch was integral to our creative use of cameras. In The Stage, the band becomes black silhouetted cut-outs, real-time performers in their own shadow puppet show. Notch even burns the entire band alive each night in the final scenes of Mattel.
